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My great-grand father William and my grand father Elbert  

Russian River - 1917

Why:  Not everyone is around that was supposed to see the Cruisery so unbearable is my way of remembering life is short and we don't get a replay.   stay wild!

What:  Laugh and smile- they're both free.  Don't take yourself too seriously. Work hard and play hard.  Spend quality time with loved ones because life can be short and unpredictable at best.  when you look back- it's the time spent WITH THESE PEOPLE that you'll remember. 

Now you can put down your phone.

HOW:  The idea started on a road trip to get the antiques for the Cruisery.  We knew we had to go to Nowhere, TX so we might as well do some "research" while we're in Texas.  Specifically, the name and the bear idea started while doing research in Austin.  We went to Rainey Street our first night in Austin (go check it out if you get the chance) and ran into a bar with a GIANT giraffe.  Obviously, we took a picture.  It would have been insignificant except that half our group ran into an even larger giraffe stumbling home later that night.  They claimed it was bigger and it was locked up in someone’s yard.  No one has been able to confirm the “other” giraffe sighting.  The next day in Waco, TX ( YES- Where Chip and Joanna live from Fixer Upper) we had to stop at their bakery.  It was like a shiplap Disneyland.  There was security and an entrance with a fence around the entire block.  We didn’t have time to wait in line so we went to see a large antique salvage yard somewhere just north of Waco.  When we were walking around when we saw a bear head on the wall with lightbulbs in it (Later, we realized the Baylor Bears had inspired the head).  We went and asked how much- they said $55, I think.  I immediately started searching for giant bears online- and saw a couple that looked like they might work as a giant mascot.  So as we walked around, we began to throw out bear puns. So, we bought the lightbulb bear head (now hung in the rafters above a ping-pong table) and as drove we started texting more bear puns to each other.  Someone said Unbearable and we all agreed.  We started out wanting to do something very different than everything else in town with the Cruisery but Unbearable had to be even more different.  It needed to bring people of all ages together.  We want people to play games, have fun, sing and meet new people in an environment that allows everyone to feel comfortable and included.  A GIANT bear, old skis/snowboards, homemade ping pong tables, refurbished vintage Skee-ball from New Jersey, lockers from a middle school wood shop, a vintage California flag from the Rose Bowl flea market, canoes from a man who rented them to movie studios and ton of other fun things.  We really hope you’ve found a place that you don't NEED your phone:).   STAY WILD SANTA BARBARA

Stay Wild,


Aron, Tucker + Penni.

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